Welcome to the Valley Foods Grocery Store!
The Valley Foods Grocery Store is a research tool that simulates a real online grocery
shopping experience. Researchers at the TealHelix Project have adjusted this shopping
experience based on work from the Howe’s Grocery project at Duke University.
The original project developed the store
by pulling product information from live online grocery retailers in the
U.S., including up-to-date images, ingredients, nutrition information,
and prices. There are over 11,000 food products available on our store
across all product categories, from produce to beverages. The store does
not include alcohol or household products.
What aspects of the store can be customized by researchers?
Researchers can alter food labeling (e.g., “heart healthy”), product sorting
(e.g., ascending by calories per serving), cart summaries (e.g., display count
of foods with health labels), the nutrition fact label (e.g., total fat appears
in red text), the categories of food available including forming custom
categories (e.g., SNAP eligible, organic products), participants budgets (i.e.
participants can spend no more than $200), product recommendations, price
(including offering promotions), and adding additional product attributes
(e.g., carbon footprint).Researchers can also change whether participants are
able to add items to cart by dollar amount (e.g., $5 worth of bananas), by
number (e.g., 5 bananas) or both.
What information can researchers track?
Data sheets can be generated from the store that include the products added
to cart, the total amount spent, items viewed but not added to cart, items
removed from cart, and the category, nutritional value, and price of each
item purchased.
Want to learn more?
Want to see the store?
Click here to browse
Enter "1" for the Qualtrics code.
Want to sign up?
To the admin page (for registered researchers)?
Immediately go to: log-in page
Contact us:
Admins - info@thedataflowcompany.com